Intuitive Surgical & Beijing United Family Hospital

Excellence for patients takes more than the robot.

Client: Intuitive Surgical in partnership with Beijing United Family Hospital

Agency: DFI Studio Inc.

July 2021

The Davinci Surgical Robot is revolutionizing the way surgeries are performed. With its cutting-edge technology, surgeons can now conduct procedures through minimally invasive incisions with precision so fine, it can peel the skin off a grape and sew it back together without damaging anything underneath.

“In operating rooms around the world, physicians are facing moments where precision and timing are critical, from clamping vital arteries to removing traces of metastatic tissue. Millimeters and seconds matter, and they matter to those who are entrusted with making sure highly effective tools are available to surgeons, care teams, and patients. At these points of possibility, inspiration meets invention and precision meets performance.”

Behind this revolutionary technology is a team of dedicated nurses and surgeons who work tirelessly to operate and maintain the robot, ensuring the health and well-being of patients today and tomorrow. We honor their selfless determination and dedication with a commercial that celebrates their hard work and dedication. A determination that doesn't stop when the operating gloves come off, but continues on in their commitment to saving lives.